What is a total brand experience? The simple answer is Byron’s approach to exhibitions and events where stand design is secondary to the target audience experience.
Our starting point is to attract the potential customer from when they start hearing about the event to after they attend. A fully integrated approach that both raises expectations and then exceeds them.
The set design has to be stunning but just as important are the marketing communications that promote it, the guerrilla marketing activity that hijacks the exhibition, the personnel on the stand, the premia that reinforce your messages and the follow up messaging that build the relationships.
