The task:
To design a demonstration area for potential customers to see the portfolio of products.

The living idea:
"The Beckman Coulter Experience"
Our design approach broke the traditional shop fitting mould by concentrating on creating a 'customer experience'.
The area is split into 3 distinct areas - Reception, Demonstration area and Meeting room. These areas allow the visitor to fully understand the pedigree and capabilities of Beckman Coulter and at the same time be completely immersed in the experience.

The routes
Interior design, graphics, 3D modelling

The results:
The 'customer experience' has been a huge success and is seen by Beckman Coulter as the benchmark for all its subsidiaries worldwide.