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Client: Volkswagen Motorhomes
Campaign: Launch of new Motorhome
The task:
To launch the New T5 Motorhome to consumers.
The living idea:
"More..." then "escape" Highlight the specific benefits of the New T5 Motorhome through emotive imagery. Once the product benefits have been established, open the consumers' minds to life with, or life without their T5 Motorhome.
The routes:
Outdoor, specialist press, inserts, launch event, public relations
The results:
The launch at The Caravan and Camping Exhibition generated substantial interest and over £1.75million orders were taken during the show. Subsequent activity has resulted in a record amount of lead enquiries.
To launch the New T5 Motorhome to consumers.
The living idea:
"More..." then "escape" Highlight the specific benefits of the New T5 Motorhome through emotive imagery. Once the product benefits have been established, open the consumers' minds to life with, or life without their T5 Motorhome.
The routes:
Outdoor, specialist press, inserts, launch event, public relations
The results:
The launch at The Caravan and Camping Exhibition generated substantial interest and over £1.75million orders were taken during the show. Subsequent activity has resulted in a record amount of lead enquiries.
